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CASE STUDY

WETRAVEL

WeTravel is a leading operating system for multi-day travel businesses, providing innovative payment and booking solutions for travel companies.
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As the sole graphic designer in a company of 245+ employees, acting globally throughout America, Europe, Africa, and Australia, I have been pivotal in shaping the company’s visual communication, branding, and marketing materials across multiple channels. 

THE CHALLENGE

WeTravel needed a cohesive and engaging brand presence across digital and print materials to drive lead generation, enhance engagement, and establish itself as a leader in the travel industry. This involved developing a strategic and visually appealing identity for different initiatives, including social media, lead magnets, product landing pages, events, and the WeTravel Academy.

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SOCIAL MEDIA & DIGITAL ASSETS

I designed and produced all social media assets—both images and videos—for platforms including LinkedIn, Facebook, and Instagram. These assets showcased product features, updates, and industry insights, with a strong focus on driving engagement and lead generation. As a result, my work contributed to generating 7,038 clicks on social media posts in Q1 2025.

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WETRAVEL ACADEMY REBRAND

I led the end-to-end rebranding of WeTravel Academy to position it as a strategic educational platform for travel professionals. My responsibilities included developing a cohesive visual identity for the Academy and its industry clusters (ICPs), such as Sustainable Travel, Women+ in Travel, and Product Development, ensuring brand consistency across all segments.
 

In parallel, I designed and developed targeted landing pages that not only delivered high-value educational content but were also optimized for lead generation—supporting both brand awareness and business growth objectives.

20,300 page views

in the first month post-launch, doubling the previous monthly average.

77 inactive leads reassigned

with 5 closing as won deals.

highest-ever academy traffic

21,859 unique views and 4,622 form submissions.

LOGO REBRAND

The previous logo lacked distinctiveness and failed to visually communicate the platform’s learning purpose.

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The objective was to create a sub-brand identity that is visually engaging, purpose-driven, and aligned with WeTravel’s core brand—while clearly signaling the Academy's educational focus.

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Logo Iconography & Visual Elements

  • Introduces educational symbolism: a graduation cap and a cursor/pointer, emphasizing that this is a learning platform.

  • The “W” mark is now integrated into the illustration, giving it a playful and thematic context.

  • More illustrative and custom-tailored to “Academy”, rather than a mere text label of the main brand.

  • More adaptable for avatars, app icons, or promotional material.

Typography

  • Uses title case and a two-line layout: "WeTravel" and "Academy".

  • Stronger typographic hierarchy: “WeTravel” is bold and blue (brand-focused), while “Academy” is lighter and gray (supportive and secondary).

  • Helps separate the brand name from the function, improving readability.

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WEBINARS & COURSES

I designed landing pages, social media assets, and course/webinar thumbnails that maintained brand consistency and drove engagement. These efforts contributed to record-breaking week-one webinar registrations—surpassing 500 sign-ups with 10 days still to go—and helped one webinar reach over 700 total registrations.

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lead magnets

I developed high-quality documents and landing pages for lead magnets. The latest, "Travel Trends Report" (Second Edition), is a 35-page industry report driving significant engagement and conversions.

product landing pages

I designed key product landing pages and all accompanying product visuals that showcased WeTravel’s core features, each with a compelling call-to-action (CTA) to drive demo bookings.

IMPACT

  • Most-ever organic and total traffic to WeTravel’s Segment/Product pages.

  • +27% MoM increase in total and organic traffic.

  • 95% YoY increase in total and organic website traffic.

  • Most-ever inbound demo requests from segment landing pages.

  • Highest-ever inbound demo requests from optimized segment pages.

  • Lowest-ever month for disqualified inbound demo requests (-10% YoY).

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Booths & printed material

At WeTravel, I lead the design of all event booths and printed materials for major trade shows like WTM Africa, WTM Latin America, and ITB Berlin. This includes flyers, business cards, and roll-up banners, all tailored to each event’s audience.
My focus is on creating visually cohesive, brand-aligned assets that support marketing goals and help drive engagement on the ground.

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WETRAVEL SUMMIT

As the lead designer for WeTravel’s Travel Innovation Summit, I developed the brand identity, designed the landing pages, and created all promotional assets across digital and social platforms — from the first edition through its second year.

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For the 2025 edition, I refined the visual identity to reflect WeTravel’s growing authority in the travel tech space. This included a cohesive campaign with targeted graphics for email, social, paid ads, and an optimized landing page to drive sign-ups.

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The summit featured high-profile speakers from major industry players like Stripe, American Express Global Business Travel, and TUI, adding credibility and reach to the event.

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​This project is a key example of design not only reinforcing brand visibility, but directly contributing to pipeline growth and reengagement.

IMPACT

  • 2,500+ registrants with one week of promotion remaining

  • 566 WeTravel clients registered — creating strong touchpoint opportunities for the Account Management team

  • Over 250 Sales Accepted Leads (SALs) and multiple inbound demo requests directly from the Summit landing page

  • 103 reassigned leads, including:

    • ​27 now marked as Open Deals (6 of them Tier 3+)

    • 26 re-engaged from Closed Lost status

    • 5 upgraded to Closed Won

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Conclusion

Through strategic design and branding, I have played a key role in WeTravel’s growth by enhancing brand visibility, generating leads, and supporting sales initiatives. The results speak for themselves—higher engagement, increased registrations, and direct contributions to revenue-driving opportunities. 
 
My work continues to evolve with WeTravel, ensuring the company maintains a strong and visually compelling presence in the travel industry. 

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