CASE STUDY
STAR DOMES
Star Domes is a Brazilian company revolutionizing the way people experience nature through their innovative geodesic domes. They recently introduced a new product line for the Glamping market—luxurious, nature-connected accommodations that elevate outdoor living.
I was brought in to help them elevate their brand visually and strategically: redesigning their logo, crafting a modern and cohesive visual identity, completely overhauling their website, and designing a compelling catalogue for the new Glamping line.
LOGO REDESIGN & BRAND IDENTITY
From rustic to refined—without losing their adventurous spirit
The previous logo lacked cohesion and didn’t reflect the sophistication of their evolving product line. The new identity needed to feel modern, adventurous, and rooted in nature. The redesigned logo is geometric yet organic, reflecting both the structural essence of the domes and their connection to natural environments.
The new color palette is earthy and elegant, supporting their premium positioning in the glamping and eco-tourism space.
Website Design
A seamless user experience for explorers and entrepreneurs
I redesigned the entire website to align with the refreshed brand identity and to better serve both B2B and B2C customers.
The new website is:
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Fully responsive and mobile-optimized
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Structured to showcase different dome models with clarity
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Designed with usability in mind—easy navigation, concise information hierarchy
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Includes a section dedicated to the Glamping line with high-impact visuals and key specs
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Built to support future scalability (e.g., additional product lines, international expansion)
GLAMPING PRODUCT CATALOGUE
Print meets digital elegance
With the launch of their Glamping collection, Star Domes needed a brochure that could inform, inspire, and sell—all at once. I designed a bilingual (Portuguese) catalogue introducing three tiered models: Básico, Conforto 1, and Conforto 2.
Each product page is crafted to communicate value clearly through:
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Clean, aspirational layouts
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Clear feature breakdowns
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Transparent pricing
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Lifestyle imagery that highlights comfort and nature
This catalogue supports both digital distribution and print use at trade shows and sales meetings.
THE CHALLENGE
Bringing cohesion to an expanding brand
Star Domes was growing, but their visual identity and digital presence were not keeping pace. Their logo felt outdated and inconsistent, their website was difficult to navigate and lacked modern responsiveness, and they had no branded materials to support the launch of their new Glamping product line.
The challenge was to modernize the brand without losing its connection to nature, and to create a cohesive system—from logo to catalogue—that reflected the innovative, architectural nature of the domes while appealing to both event marketing and hospitality investors.
RESULTS
A transformed presence, aligned with their future
Star Domes now presents itself as a premium, design-conscious brand with the tools to scale its presence across Latin America’s growing eco-tourism market. The rebrand has helped them capture higher-value leads via the website, generate more engagement with the Glamping line, and present professionally at expos and in direct B2B outreach