CASE STUDY
HERO
Hero is a premium online brand specializing in gym supplements, offering a curated selection of top-tier products alongside its own exclusive line designed for peak performance
THE CHALLENGE
Creating Hero’s brand wasn’t just about aesthetics—it was about crafting a visual language that captured power, resilience, and exclusivity while standing out in the crowded fitness supplement market.
DIFFERENTIATION IN A SATURATED MARKET
The supplement industry is filled with bold, high-energy branding, often featuring flames, lightning bolts, and exaggerated muscle imagery. Hero needed to be powerful but refined, avoiding clichés while still appealing to gym enthusiasts.
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A superhero-inspired visual theme without being comic-like.
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A minimalist yet strong identity—dark backgrounds, sharp typography, and a striking red icon.
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A unique mirrored "E" to signal that Hero is different from the rest.
SOLUTION
BALANCING STRENGTH & SOPHISTICATION
Challenge
Many gym supplement brands use aggressive designs with chaotic textures, over-the-top gradients, and excessive contrast. Hero needed to look powerful but premium, appealing to both hardcore athletes and modern fitness enthusiasts.
Solution
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Matte black packaging for a sleek, high-end feel.
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Minimalist yet bold typography—Hypothetical Moon of Mercury for impact, Montserrat for clarity.
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Limited color palette (black, red, gray) to create a strong, disciplined look.
LOGO VERSATILITY & CONSISTENCY
Challenge
The logo needed to be instantly recognizable across labels, digital platforms, and merchandise—but also work at different scales and backgrounds.
Solution
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The red rectangle (cape) stays constant across all variations.
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The icon alone is used where the full wordmark isn’t possible.
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The wordmark in red is exclusive to labels, ensuring strong branding.
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Strict spacing rules maintain balance and visibility.
CRAFTING A UNIQUE VISUAL STYLE FOR SOCIAL MEDIA
Fitness brands often use bright, oversaturated imagery. Hero needed a dark, intense, and aspirational aesthetic while keeping images engaging.
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High-contrast black & white photography with a 60% black overlay for mood.
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Superhero-like poses where faces are partially obscured—keeping the focus on strength, not individuals.
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Motion graphics & dynamic typography for Reels and Stories to enhance engagement.
SOLUTION
Conclusion
A Heroic Design System
Through strategic typography, color discipline, and minimalist boldness, Hero successfully breaks industry norms while delivering a powerful yet sophisticated brand. Every detail—from the mirrored "E" to the red cape-inspired icon—reinforces its identity as a brand for real-life superheroes.