CASE STUDY
CSD Aero Services
CSD Aero Services provides comprehensive aviation support solutions, ensuring safe, reliable, and efficient operations for airlines, private operators, and aviation partners worldwide.
With over two decades of expertise, CSD Aero Services represents world-class aerospace companies throughout Brazil and Latin America.
THE CHALLENGE
CSD Aero Services, a company specializing in aerospace representation, needed a complete brand refresh to better reflect its professionalism, modernity, and global reach.
Their previous visual identity lacked consistency, and their online presence didn’t convey the company’s expertise or credibility in the aviation sector. They required a full rebrand—from logo and typography to website and marketing collateral—to create a strong, trustworthy brand image for both local and international clients.
LOGO REDESIGN & BRAND IDENTITY
I led the entire rebranding and digital overhaul of CSD Aero Services, creating a cohesive and modern identity that could work across print, digital, and social media platforms.
The old logo relied on a red 3D rectangle, bold blue text, and overlapping elliptical shapes. While the elements suggested movement and aviation, the design felt dated and overly
Goals for the New Logo
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Simplicity: Create a clean, flat design for maximum scalability.
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Symbolism: Retain an aviation link but in a more modern, minimal way.
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Professionalism: Use typography and layout that communicate authority and trust.
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Brand Cohesion: Align colors and style with the rest of the new identity.
New Logo Design Features
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Wing Motif: Integrated into the letter D, subtly evoking an aircraft tail or wing, instantly tying the logo to the aerospace industry.
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Typography: A bold, geometric sans-serif font gives the brand a modern and confident voice.
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Color Palette:
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Aviation Gold – symbolizing excellence and prestige.
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Deep Black & White – conveying professionalism, clarity, and trust.
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Versatility: Works equally well on light and dark backgrounds, in monochrome, and at small sizes.
Website Design & Development
The website was a central piece of the rebrand — not just a digital business card, but the main platform for showcasing CSD Aero Services’ expertise and professionalism to international clients.
Core Improvements
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Structure & Content: Organized the site for clarity, with concise copy highlighting the company’s services, expertise, and global reach.
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Design: Applied the new branding system—aviation gold, bold black-and-white contrasts, clean typography, and subtle aerospace-inspired visuals.
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User Experience: Fully responsive design with streamlined navigation and fast loading speeds for a seamless experience on all devices.
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Backend & SEO: Developed on WordPress with SEO optimization, security setup, and analytics integration to ensure long-term performance and visibility.
Marketing & Collateral
The LinkedIn cover was designed to translate the new brand identity into a strong digital presence, combining the logo, tagline, and color palette in a clean, professional layout.
The business card reflects the rebrand with a minimalist design, clear typography, aviation gold accents, and a scannable QR code for seamless contact sharing.
Conclusion
The redesign positioned CSD Aero Services as a credible, modern, and trustworthy aerospace partner. The new identity works seamlessly across web, print, and digital platforms, reinforcing the brand’s presence in both local and global markets.